You will never change a prospective customer’s mind, my boy. There is a chance that he might make a new decision if enough reliable evidence comes his way, but to do that he has to want to listen - to hear it - and that requires trust and respect. - Chris Murray
Perception number one, how you want people to think about you when you arrive and perception number two, how you want them to talk about you once you have left. - Chris Murray
Think upon the numbers I have been sharing with you. Of your competitors, five out of ten will do little more than take their customer's money immorally. A further three out of ten will leave them dissatisfied. - Chris Murray
I must turn myself around so that I am viewing life as my prospects see it. Only then can I start addressing their issues, help to prevent their pain, and advise on solutions to their problems. - Chris Murray
Everybody sells something to somebody every day, whether it’s a product, a service or just a case of making sure that they get their own way. - Chris Murray