Perception number one, how you want people to think about you when you arrive and perception number two, how you want them to talk about you once you have left. - Chris Murray
Think upon the numbers I have been sharing with you. Of your competitors, five out of ten will do little more than take their customer's money immorally. A further three out of ten will leave them dissatisfied. - Chris Murray
I must turn myself around so that I am viewing life as my prospects see it. Only then can I start addressing their issues, help to prevent their pain, and advise on solutions to their problems. - Chris Murray
Everybody sells something to somebody every day, whether it’s a product, a service or just a case of making sure that they get their own way. - Chris Murray
You will never change a prospective customer’s mind, my boy. There is a chance that he might make a new decision if enough reliable evidence comes his way, but to do that he has to want to listen - to hear it - and that requires trust and respect. - Chris Murray